outdoor gear experts
We know what it’s like to rely on your gear when the weather turns or the trail gets rough. As outdoorsmen ourselves, we’re here to make sure others are ready for whatever the wild throws their way. Whether you're chasing distant summits, pushing through heavy forests, or setting up camp by a quiet river, we’re focused on connecting you with equipment that works as hard as you do. The right gear isn’t about luxury — it’s about preparation, trust, and confidence when it matters most. Every adventure is a chance to test yourself, to find peace in the challenge, and to move with the wild instead of against it. We're here to help you make the most of every step along the way.
Hazel Storm is proud to call Salt Lake City, Utah our home. Rooted at the base of the Wasatch Mountains, our company draws inspiration every day from the rugged beauty, adventurous spirit, and pioneering energy that define this incredible region. Salt Lake City offers the perfect backdrop for our mission—surrounded by world-class trails, dramatic peaks, and an outdoor culture that values both exploration and preservation. Being based here isn’t just a point on a map for us; it’s a source of pride and a daily reminder of why we’re passionate about creating and recommending gear that’s built for real adventure.
At Hazel Storm, we prioritize American companies and take pride in supporting the backbone of the U.S. economy: small businesses. We believe that real craftsmanship, innovation, and quality often come from hardworking, homegrown brands that embody the spirit of the American frontier. Whenever possible, we focus our recommendations on products made by these small businesses, helping to strengthen local communities and celebrate the passion and dedication behind every piece of gear. Supporting them isn’t just a choice for us — it’s a core part of who we are.
At Hazel Storm, we believe there’s no such thing as a bad tool — only the wrong one for the job. As adventurers, it’s easy to fall into the trap of thinking some gear is better or worse, but the truth is more simple: every tool has a purpose, and its value depends on how well it fits your needs. What’s perfect for a rugged alpine expedition might be completely wrong for a lightweight desert trek. Finding the right tool for your adventure — your environment, your goals, your style — is the name of the game. That’s the spirit behind every recommendation we make: matching you with the gear that’s built for your journey.
At Hazel Storm, we believe there’s no such thing as a bad tool — only the wrong one for the job. As adventurers, it’s easy to fall into the trap of thinking some gear is better or worse, but the truth is more simple: every tool has a purpose, and its value depends on how well it fits your needs. What’s perfect for a rugged alpine expedition might be completely wrong for a lightweight desert trek. Finding the right tool for your adventure — your environment, your goals, your style — is the name of the game. That’s the spirit behind every recommendation we make: matching you with the gear that’s built for your journey.
We strive to live by our core values of strength, courage, and honor. Strength means building resilience — both physical and mental — because the wild is anything but easy, and toughness is essential for life outdoors. Courage is facing challenges head-on, whether on the mountain or in everyday life, with grit and determination. Honor is showing respect to yourself, your family, others, and the natural world in a way that reflects well on you and those who came before. These values aren’t just ideals — they’re a way of life we encourage in all who walk the outdoor path.
